Complex Problems, Intuitive Solutions
Complex Problems, Intuitive Solutions
Complex Problems, Intuitive Solutions
Hi! I'm Roy, and I design enterprise products where every click matters, turning data-heavy workflows into experiences that let users focus on their work, not the interface.
Hi! I'm Roy, and I design enterprise products where every click matters, turning data-heavy workflows into experiences that let users focus on their work, not the interface.
My Projects
About Me

3+

Years of Experience

Across B2B complex system, websites and apps.

150K+

Users Impacted

From the products I've led and shipped, from different experiences.

100+

Training hours saved per month

View Case Study

5

Cups of Coffee a day

I'm trying to reduce, I swear.
But it's not that easy!

Featured Projects
Featured Projects

Featured Projects

Platform's Redesign

Odcanit LTD. • 2025

Reducing visual and cognitive load through significant UX architectural changes and the creation of a new, scalable Design System

View Case Study

User Onboarding

Odcanit LTD. • 2024

Accelerating users and the company's time by replacing manual setup and first trainings to an intuitive onboarding flow

View Case Study

AI Assistant

Odcanit LTD. • 2026

A conversational AI assistant for managing case data, generating documents, and triggering actions directly from chat

View Case Study

Platform's Redesign

Odcanit LTD. • 2025

Reducing visual and cognitive load through significant UX architectural changes and the creation of a new, scalable Design System

View Case Study

User Onboarding

Odcanit LTD. • 2024

Accelerating users and company's time by replacing manual set-up by the company's implements with an intuitive step-by-step onboarding flow

View Case Study

AI Assistant

Odcanit LTD. • 2026

A conversational AI assistant for managing case data, generating documents, and triggering actions directly from chat

View Case Study
Beyond The Pixels
Beyond The Pixels
Beyond The Pixels

I'm Roy, a Product Designer

I'm Roy, a Product Designer

I'm Roy, a Product Designer

I thrive on taking messy, data-heavy workflows and turning them into intuitive experiences.
For me, design is about more than pixels, it's about understanding users deeply enough to build something they actually enjoy using.
Outside of work, I play Tennis, love Metal and Hard Rock music, and I'm a Liverpool fan (the things this team puts me through…). I'm naturally curious and always find a way to connect with people, which probably explains why I ended up in UX.
Here's how I got here:
Download Resume
01
01
Education
UX Certification
Netcraft Academy | 2022

Studied UX methodology, from user research to high-fidelity prototypes.

Education
UX Certification
Netcraft Academy | 2022

Studied UX methodology, from user research to high-fidelity prototypes.

Experience
Graphic Designer
Freelance | 2021 - 2023

Built visual identities and digital campaigns for clients across multiple industries.

Experience
Graphic Designer
Freelance | 2021 - 2023

Built visual identities and digital campaigns for clients across multiple industries.

02
02
03
03
Experience
UX/UI Designer
Decathlon Israel | 2023 - 2024

Led UX for Decathlon Israel's website and app, improved engagement through data-driven design decisions and collaborated with global teams.

Experience
UX/UI Designer
Decathlon Israel | 2023 - 2024

Led UX for Decathlon Israel's website and app, improved engagement through data-driven design decisions and collaborated with global teams.

Experience
UX/UI Designer
Odcanit LTD. | 2024 - Present

Sole Product Designer for a B2B legal CRM - owning research, design system, wirefrwames and end-to-end product delivery.

Experience
UX/UI Designer
Odcanit LTD. | 2024 - Present

Sole Product Designer for a B2B legal CRM - owning research, design system, wirefrwames and end-to-end product delivery.

04
04
Download Resume
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